SONIC BRANDING

Delicious Digital creates bespoke audio identities for brands and broadcasters and helps our clients implement, monitor and control the musical elements of their brand identity.

We work with national and international businesses to create and manage their music identities.

From research and strategy, through the conceptual and creative process to the launch. We work with you on all parts of the audio identity phases.

Our aim is to maximize the value of the music identity as a business asset and to ensure that the all round audio impression leads to a comparative advantage. We do this by working to ensure that all uses of the music brand identity such as advertising, broadcast media, digital, experiential, B2B, corporate communications are managed properly and performing as intended.

“We proudly built the PlayOJO brand from the ground up, and our sonic identity has been a key component in the success of the brand to date.

Music has been instrumental in driving our brand values, deepening brand engagement as well as recall and improving loyalty with new as well as existing customers across all of our territories. This has not just been about developing a sonic logo but the entire musical DNA of the PlayOJO brand, which has been instrumental in driving a very positive ROI across our marketing.”

Ohad Narkis - Co-Founder & CEO PlayOJO